Are Fashion Show Reviews Now Totally Useless?
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Are Fashion Show Reviews Now Totally Useless?

Fashion weeks... A cascade of editors, buyers, models, critics, executives and stylish hangers-on spend days on end between airports, hotels and big white marquees, waiting, eyeing and documenting the details of thousands upon thousands of designer pieces... There was a time in modern history where the fashion show was an unquestionable necessity. The Internet did not yet exist, information travelled slowly. A small group of true decision makers controlled which styles were sold and featured in international department stores and magazines. Recently, however, Fashion's boldest, most audacious success story ever - Tom Ford - has commented that traditional fashion show reports and print publications have become somewhat obsolete as customers are now more influenced by images celebrities like Rihanna posting on social media sites. He argued that:
…customers don't care any more about reviews or hard-copy publications. They care what picture Rihanna just Instagrammed while she's naked in bed, what new shoes she has on, how she's talking about them. That's what they respond to.
Unfortunately for anyone hoping to see a boost in sales after they got a Rihanna selfie with their product, and for every guy who is on Instagram, @badgalRiRi is no more. Sorry, Tom. [caption id="attachment_1623" align="aligncenter" width="615"]Rihanna at the CFDA 2014 awards. Rihanna at the CFDA 2014 awards.[/caption] Still, what do you think of Ford's words? We're putting this debate to you guys... Do you think the slebs, like Rihanna, are better than your resident fashion critic? Let us know your thoughts on the state of the fashion industry in the comments section below! (Source: Style.com)
7 years ago