Brit Supers Go Dark In Autumn/Winter 2013 Campaigns
If you're anything like me, you like leafing through Vogue as much for the glossy ads as for the actual articles. Let's face it - checking out ad campaigns may not be the most intellectually taxing of pastimes, but goshdarnit, don't they look cool?
Next season's no exception - so I've compiled a list of the brightest, best, glossiest ads, starring some very familiar faces styled completely differently to their usual outings.
Cara might be flavour of the month, but Kate proves she's still got it as a light brunette with her bronzed physique nicely covered up with some bombastic new Versace arm candy. It's not subtle or understated, but then, neither is Versace, and that's why you love 'em.
Shot by the legendary Hedi Slimane, this ad isn't going to change your life, but it ticks all the boxes: it's louche, it's glamorous and Cara's doing what she does best, promoting a vision of London that's modern, grungy and exciting. Could any other model today seem so darn charismatic with their arms crossed sulkily?
Lanvin's gone all out in terms of drama in their ad campaign - which is exactly what I want, as a consumer. I want to be beguiled, not bored, and these Hitchcockian stills make me want to rush out and buy some luxe silk dressing gowns, stat. In other news, did you recognise the model? It's none other than English rose, Edie Campbell, not that you'd know it, with that amazing raven bob. Also, it's hard to believe she's the same model - in the second and third pictures she looks like Miranda Kerr. This girl's got some game when it comes to modelling - talk about your style chameleons.
Recognise the face? You might not believe this, given how different she looks to the above (despite the same hair colour), but yep, it's Edie again. Props to Jil Sander for sticking to their minimal guns and giving us some stills of the model that are far more expressive of their personal brand than her's.
Tom Ford's a/w campaign shot by the man himself. This, I like. It's outrageous, completely over the top and faintly ridiculous - everything an ad should be! It's shamelessly attention-seeking and I have a soft spot for leopard print, and really, who doesn't? Plus I adore the geeky glasses/sexpot heels combo, even if it is a little bit American Apparel (sigh).
Can you guess who photographed this? Of course you can, 'cause it's Juergen Teller and you knew that already, right? Though I'm guessing the creative director cracked the whip a little, as this isn't faded out to death. Love the magenta backdrop, the sleek wrap and grown-up tailoring. Celine's not afraid to be understated and you shouldn't either.
Top marks to Missoni for inventiveness - at least until we get to their choice of models and hair colour. I'm telling you guys, all the creative directors in town have been thinking along the same lines this season. "Hmmh, what'll make an impact? Brit girls + raven hair - sorted!" In the first pair of images, it is of course, Edie Campbell. In the second set, though? Cara Delevingne! I know, right? But again, props to Missoni for being a bit daring and not just capitalising on a famous face - it would have been easy to have a blonde Cara striking a quirky pose.
...like this! But, to pay Mulberry their dues, it's definitely generated more buzz than any of the other ads. It's shot by the masterful Tim Walker and it's a heritage fairytale come true with hints of the English countryside and a very cosily autumnal looking Cara.
Nicole Kidman proves her modelling chops in this autumn/winter campaign for Jimmy Choo, and is apparently inspired by 'empowering Hitchock's heroines', at least according to The Times.
Prada does luxe-grunge so well, and this ad's no exception, with glossy beauties sprawled all over exposed wood shot in a dusky half-light. I've already blogged about this, but did you notice Cindy Crawford looking twenty years younger than her actual age in the first snap?
Recognise the gap toothed lovely on the right? It's none other than Georgia May Jagger, minus her usual Barbie doll fabulous hair. I love this, but I'm a sucker for polka dots, so that was a foregone conclusion. That said, the faintly eerie doppelganger theme is smart way of giving an edge to something as saccharine sweet as pink polka dots.
So, jury's out - which ad campaign is your favourite and why? Plus, do you think all these Brit girls should go brunette forever? Give me your take in the comments.